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The time has come for action.

The vast majority of people are animal lovers. If they were forced to hit a button where one supports animal cruelty and the other rejects animal cruelty, nearly every individual would choose to reject it.

As animal lovers, we need to stop digging our heads in the sand. We need to stop simply wishing for the best and pretending like things are okay. We must accept that the choices we are making on a regular basis, from the food we order at the drive-thru to the breakfast we pull out of the fridge when we wake up, have profound consequences.

Who are the ones who feel the wrath of those consequences? Farm animals.

Farm animals live lives of absolute misery, from birth to death. This is a fact. There is nothing that can contradict this statement. Even the staunchest supporters of meat-eating agree that farm animals are sentient creatures who do suffer.

In order to accept this as fact, you do not need to prescribe to any radical beliefs. You do not need to vote a certain way. You do not have to accept some set of organized beliefs. You simply have to look at the choices you make, how those choices affect animals, and decide whether that is something you want to continue supporting.

If animal cruelty is something you don’t want to support, then I have great news for you: it’s easier now than ever to discover and eat vegan. The time has come. Will you take action?

The best and most impactful way that a person can make a difference for animals is through their food choices. While there is so much animal suffering that is out of our control, for the majority of us, our food choices are very much within our control.

Farm animals comprise 99% of the animals raised and killed any given year in the United States (those numbers are just about the same globally). Almost every one of those farm animals is raised in factory-like conditions where they face an awful blend of brutality and apathy.

While, over the course of our lives, we may save a handful of cats, dogs, or other companion animals, we can have that same level of impact over the course of months or even just weeks by focusing on what we choose to eat. Fortunately, it’s not very complicated.

Eating vegan is as simple as choosing one thing off a shelf instead of another. One item off a menu instead of another. It doesn’t require adopting some new, radical worldview. It’s simply aligning your behavior with ethics that you already have.

If farm animals lived happy lives with one bad day, we might be having a different conversation. Given the mind-boggling scale of the problem and the fact that farm animals live lives of misery, essentially from birth to death, in order to be as effective as possible, we each can make the biggest impact by focusing on farm animals. Both with our food choices by choosing vegan when possible, and with our advocacy by focusing our efforts proportionally and therefore dedicating a large number of the resources at our disposal to them.

The world is facing a crisis unlike ever before with COVID-19 spreading globally, claiming victims, shutting down economies, and changing life as we know it.

A silver lining has been difficult to find amidst all the chaos and sadness. That said, one positive aspect of this global shutdown, however, has been the fact that animal advocates who use social media as a tool for their activism have just had their tools sharpened. With very little entertainment outside of the home available, users of Facebook, Instagram, Twitter, and other platforms are active more now than ever. What does that mean for advocates? It means that we can reach more people than ever.

In this unprecedented time of living in a complete standstill, now is the time to brush up on your social media skills. Now is the time to use your time online more productively. Spend a bit more time crafting that perfect caption, cropping that photo perfectly, or even reworking and perfecting your overall social media strategy.

Additionally, there’s a spotlight on the cruel treatment we inflict on animals like there hasn’t been in years, decades, or possibly ever. The fact that three out of four pandemics have animal origins has reached the mainstream media. The intense confinement, filth, and illness that farm animals endure in modern animal agriculture create the perfect situation for diseases like COVID-19 to spread like wildfire. Citizens around the globe are learning the truth about our relationships with animals and that most of it is not so pretty as many once thought.

The time to take our advocacy to the next level has arrived. The truth about what’s happening behind the closed doors of factory farms and slaughterhouses needs to be exposed. Use the incredible power that social media provides to reach more people than ever with messages that will resonate more than ever. If you’re interested in learning how to maximize the good you can do for animals on social media, contact me about setting up a consultation or become a patron of mine and gain instant access to resources to help you reach your potential. Animals are depending on us to give them a voice amidst this chaos.



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